According to Fast Company, we’ve entered a strange cultural moment where using AI for professional writing is both an expected efficiency and a frowned-upon form of cheating. The paradox creates a no-win scenario across platforms like LinkedIn, where overly polished posts are dismissed as “obviously AI,” yet unrefined ones are scrolled past for lacking professionalism. This tension extends to marketing, where copy must be authentic yet refined, and to strategic documents that need a personal voice but benefit from an AI thought partner. The article notes we’re all navigating this uncomfortable middle ground while pretending the rules are already clear. The core conflict is that avoiding AI might mean leaving polish on the table, while using it risks accusations of not doing the “real” work yourself.
The Unwritten Rules
Here’s the thing: nobody actually knows the rules. We’re all just pretending. And that’s what makes this paradox so exhausting. You’re supposed to use the tools available to be competitive, right? But you’re also supposed to have an “authentic” voice. So where’s the line? Is running a draft through Grammarly okay, but using ChatGPT to generate the first pass not? The goalposts are invisible and they keep moving.
Beyond The Hype Cycle
I think this awkward phase is actually a necessary growing pain. We’re moving past the initial “wow” of generative AI and into the messy reality of integrating it into human-centric workflows. The real skill emerging isn’t prompt engineering—it’s taste. It’s the ability to use AI as a collaborator, then inject the human judgment, nuance, and specific context the machine can’t provide. The polished-but-soulless LinkedIn post fails because it’s all AI, no human editor. The rough draft fails because it’s all human, no tool-assisted refinement. The sweet spot is a hybrid.
Where This Is Heading
So what happens next? The stigma will probably fade as the tool becomes mundane, just like spellcheck once was viewed with suspicion. The focus will shift from *if* you used AI to *how well* you used it. Did you improve the outcome? Did you save time for higher-value thinking? Basically, the process will become less important than the final product’s quality and impact. But we’re not there yet. For now, we’re all stuck performing this awkward dance, trying to signal we’re both technologically adept and authentically human. It’s a tricky balance to strike, and anyone who says they’ve mastered it is probably using AI to write that claim, too.
