Tag: MacBook Pro

MarketingTechnology

Apple’s New Marketing Campaign Features Jane Goodall Voiceover Celebrating Mac’s Creative Legacy

Apple has released a new inspirational video narrated by the late Jane Goodall, focusing on the origins of creative ideas. The campaign highlights how the Mac serves as a canvas for innovation, coinciding with the retail launch of the M5 MacBook Pro.

Apple Highlights Mac’s Creative Role in New Ad Campaign

Apple has unveiled a new marketing video that positions the Mac as the foundational tool for creative endeavors, according to reports. The campaign, titled “Great ideas start on Mac,” features a voiceover from the renowned primatologist and conservationist Jane Goodall, who passed away recently. Sources indicate that the video emphasizes how innovative concepts often begin with a blank slate, symbolized by the flash on a screen inviting users to build something new.

by Emma Langford
ComputingHardware

Apple M5 Chip Shows Record-Breaking Single-Core Performance in Leaked Benchmark

Apple’s newly announced M5 chip has reportedly achieved what may be the highest single-core performance score ever recorded in Geekbench 6 testing. The leaked benchmark shows significant performance gains over previous M-series chips and competing processors from AMD and Intel.

Record-Breaking Single-Core Performance

Apple’s recently unveiled M5 chip is demonstrating what sources indicate could be record-breaking performance capabilities, according to a leaked benchmark result from the new 14-inch MacBook Pro. The single-core score of 4,263 points in Geekbench 6 testing reportedly represents what may be the highest single-core performance ever submitted to the benchmark database from either Mac or PC platforms.

by Ava Winslow