BusinessInnovationTechnology

Google Streamlines Ad Sales Division by Removing Management Tiers to Boost Efficiency

Google is implementing significant organizational changes within its advertising sales division by removing intermediate management positions. The restructuring aims to enhance operational agility as the tech giant faces increased competition and slowing growth.

Major Restructuring in Google’s Advertising Unit

Google is undertaking a substantial reorganization of its core US advertising sales division, according to reports from Business Insider. The tech giant is eliminating multiple management layers within its Google Customer Solutions (GCS) unit, which handles mid-sized advertisers, in a move designed to streamline operations and accelerate decision-making processes.

MarketingTechnology

Apple’s New Marketing Campaign Features Jane Goodall Voiceover Celebrating Mac’s Creative Legacy

Apple has released a new inspirational video narrated by the late Jane Goodall, focusing on the origins of creative ideas. The campaign highlights how the Mac serves as a canvas for innovation, coinciding with the retail launch of the M5 MacBook Pro.

Apple Highlights Mac’s Creative Role in New Ad Campaign

Apple has unveiled a new marketing video that positions the Mac as the foundational tool for creative endeavors, according to reports. The campaign, titled “Great ideas start on Mac,” features a voiceover from the renowned primatologist and conservationist Jane Goodall, who passed away recently. Sources indicate that the video emphasizes how innovative concepts often begin with a blank slate, symbolized by the flash on a screen inviting users to build something new.