Tag: Marketing communications

AIBusinessStartups

CurbWaste Secures $28M to Drive AI-Powered Modernization in Fragmented Waste Sector

The $1 trillion waste industry remains dominated by family-run haulers using paper tickets and spreadsheets. CurbWaste’s AI platform aims to digitize operations and create community among haulers pushing for modernization.

AI Revolution Comes to Waste Management

Technology and data analytics are transforming one of society’s most essential yet overlooked industries: waste management. According to reports, the sector represents a trillion-dollar market with $32 billion in fund flows, yet remains dominated by family-run operations relying on paper-based systems.

by Chloe Danner
MarketingTechnology

Apple’s New Marketing Campaign Features Jane Goodall Voiceover Celebrating Mac’s Creative Legacy

Apple has released a new inspirational video narrated by the late Jane Goodall, focusing on the origins of creative ideas. The campaign highlights how the Mac serves as a canvas for innovation, coinciding with the retail launch of the M5 MacBook Pro.

Apple Highlights Mac’s Creative Role in New Ad Campaign

Apple has unveiled a new marketing video that positions the Mac as the foundational tool for creative endeavors, according to reports. The campaign, titled “Great ideas start on Mac,” features a voiceover from the renowned primatologist and conservationist Jane Goodall, who passed away recently. Sources indicate that the video emphasizes how innovative concepts often begin with a blank slate, symbolized by the flash on a screen inviting users to build something new.

by Emma Langford