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Windows 10 Cutoff Fuels Mac Surge in Global PC Refresh Cycle

The approaching Windows 10 end-of-support deadline is driving the most significant PC replacement cycle in recent memory, with Apple emerging as a surprising beneficiary. Industry reports indicate Mac shipments grew nearly 15% year-over-year as businesses and consumers evaluate their computing options ahead of the 2025 cutoff.

Windows Transition Creates Unexpected Mac Momentum

The clock is ticking on Windows 10 support, and the impending deadline appears to be creating unexpected winners beyond Microsoft’s ecosystem. According to fresh analysis from Counterpoint Research, Apple’s Mac lineup is capturing significant momentum as organizations and individual users prepare for the October 2025 cutoff.