Coupa Develops AI-Powered Digital Twin to Navigate Global Supply Chain Volatility
Supply chain leaders are shifting from efficiency-focused models to resilience-driven strategies as global volatility becomes permanent. Coupa’s new AI-powered digital twin technology enables real-time scenario planning and autonomous risk management.
The New Era of Supply Chain Resilience
For decades, operational excellence was measured by efficiency metrics like cost per unit and just-in-time delivery, but the foundations of that model have collapsed under the weight of a more volatile global trade environment, according to industry analysis. The current trade landscape is marked by “widespread volatility, complete unpredictability,” sources indicate, forcing businesses to fundamentally rethink their supply chain strategies.
