Disney Streaming Services See Subscription Cancellations Spike Following Kimmel Controversy
Subscription cancellation rates for Disney+ and Hulu reportedly doubled during the period surrounding Jimmy Kimmel’s temporary suspension. According to analytics firm Antenna, the surge coincided with Disney’s controversial decision to pull the late-night host. The data suggests the media giant may have faced significant subscriber backlash over the incident.
Streaming Cancellations Surge Amid Content Controversy
Disney’s streaming services experienced a significant spike in subscription cancellations following the company’s brief suspension of Jimmy Kimmel, according to recent data from analytics firm Antenna. The report indicates cancellation rates for both Disney+ and Hulu doubled between August and September, rising from 4% to 8% and 5% to 10% respectively.