Google Streamlines Ad Sales Division by Removing Management Tiers to Boost Efficiency
Google is implementing significant organizational changes within its advertising sales division by removing intermediate management positions. The restructuring aims to enhance operational agility as the tech giant faces increased competition and slowing growth.
Major Restructuring in Google’s Advertising Unit
Google is undertaking a substantial reorganization of its core US advertising sales division, according to reports from Business Insider. The tech giant is eliminating multiple management layers within its Google Customer Solutions (GCS) unit, which handles mid-sized advertisers, in a move designed to streamline operations and accelerate decision-making processes.