Hostelworld Expands Social Travel Strategy with $12M Acquisition of Event Platform
Dublin-based travel platform Hostelworld has reportedly acquired US event discovery service OccasionGenius in a $12 million deal. The acquisition aims to accelerate Hostelworld’s social monetization strategy by integrating comprehensive event content into its platform.
Strategic Acquisition in Social Travel Sector
Dublin-based travel platform Hostelworld has reportedly acquired OccasionGenius, a US-based B2B event discovery platform, for $12 million according to recent announcements. Sources indicate this strategic move is designed to support Hostelworld’s social monetization strategy and position the company as an integrated social travel platform.