Italy’s age verification push sends VPN searches soaring

Italy's age verification push sends VPN searches soaring - Professional coverage

According to TechRadar, Italy’s mandatory age verification system for adult content websites went live on November 12, 2025, requiring platforms to confirm users are 18 or older through certified third parties. Google Trends data shows VPN searches in Italy have doubled since the system’s implementation. The system uses anonymous digital tokens that theoretically provide “double anonymity” – websites never see personal data, while verifiers don’t know which sites users visit. Despite these safeguards, privacy concerns are driving the VPN boom as Italians seek alternatives to the government-mandated verification. The communications regulator AGCOM insists the system is secure, but citizens appear unconvinced.

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Why VPNs are exploding

Here’s the thing about mandatory age verification – even when it’s designed to be privacy-preserving, people get nervous. The token system sounds clever on paper: you prove your age once to a third party, they give you an anonymous token, and you use that token across adult sites without revealing your identity. But let’s be real – how many people actually trust that their browsing habits won’t somehow be tracked or logged? The doubling of VPN searches tells you everything you need to know about public sentiment.

The VPN trap

Now here’s where it gets ironic. People fleeing age verification might actually be jumping into worse privacy situations. Free VPNs are notorious for making money by logging and selling user data – exactly what people are trying to avoid. Some shady services even include malware or trackers. Basically, you’re trading one potential privacy risk for another, possibly worse one. And even legitimate VPNs without proper security features can leak your data through weak encryption or missing kill switches.

Broader context

Italy isn’t alone in this push – they’re joining the UK, France, and multiple US states that have implemented similar restrictions. But the VPN surge suggests these systems face serious adoption challenges. When people feel their privacy is threatened, they’ll find workarounds. The question is whether these workarounds actually protect them or just create different risks. It’s a classic case of unintended consequences – well-intentioned regulation driving people toward potentially riskier alternatives.

What matters in VPNs

If you’re considering a VPN for any reason, including avoiding age verification systems, look for services with strong encryption, modern protocols, and independently audited no-logs policies. Free services often come with hidden costs to your privacy. And with early Black Friday deals already appearing, reliable premium options are becoming more affordable. The key is doing your research rather than grabbing the first free VPN that pops up in search results.

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